Leading global eye health company Bausch + Lomb has announced the launch of a major new initiative – “Eyes Tell a Story: The Impact of Dry Eye.” The campaign aims to challenge misconceptions about this widespread condition by sharing emotional patient stories, artistic portraits, and the latest research data.
Why It Matters
Dry eye disease is one of the most common reasons people visit eye doctors. However, a recent Harris Poll survey reveals that many patients still underestimate its severity:
- 78% of respondents wish they knew more about their condition.
- 62% mistakenly believe the disease will resolve on its own after treatment.
- 43% consider it a temporary inconvenience, while 42% are unaware that long-term therapy is often needed.
Additionally, 40% of people experiencing symptoms delay seeing a doctor for more than six months, worsening their condition.
Real Stories Take Center Stage
The campaign highlights personal patient experiences. In collaboration with renowned photographer Kate Demont, a series of portraits has been created featuring individuals living with dry eye disease daily.
Among the campaign’s participants:
- Alvin Wayne, an interior designer and men’s health advocate, whose symptoms worsen due to prolonged computer use.
- Brianna Manz, a popular fashion and motherhood blogger, who developed the condition from constant gadget use.
Their stories aim to show that dry eye is not just discomfort but a chronic condition requiring attention.
“Approximately 150 million Americans experience dry eye symptoms occasionally, while 38 million suffer from chronic dry eye disease. Many don’t realize inflammation may be the underlying cause. The earlier a person consults a specialist, the more effective treatment can be,” shares Dr. Yehia Hashad, Executive Vice President of Research & Development at Bausch + Lomb.
How to Manage the Condition
Modern medicine offers various solutions depending on symptom severity:
- Over-the-counter lubricating eye drops for mild cases.
- Prescription medications for chronic conditions.
- Dietary supplements to support eye health.
88% of patients using prescription treatments admit they should have started therapy sooner.
Bausch + Lomb urges people not to ignore symptoms – burning, redness, or a gritty sensation in the eyes are all reasons to see an eye doctor promptly.
Learn more about the campaign at KnowYourDryEye.com.
